Results in the Immediate Term
Pay-Per-Click (PPC) advertising is an important part of the interactive marketing mix. Pay-Per-Click, also known as Sponsored Listings or Paid Search, is exactly what it sounds like: paid advertisements that appear on the results page when users search for a particular keyword or keyword phrase.

Rather than having a set price, the search engines use an auction model (which takes the quality of the ad into account as well as the amount that a company is willing to bid for a keyterm) and charge customers only when their ads receive a click from users.

Verifiable Expertise, Quantifiable Results
Our expert search marketing professionals hold certifications from Google, Yahoo, and ClickTracks analytics software. LeapFrog Interactive is among only 98 Google Adwords Qualified Companies in the U.S.

PPC Management by an Experienced Interactive Agency
While nearly anyone can sign up for an account to do paid search advertising, it takes detailed analysis and experience to properly manage the keyword selection, ad copy development, testing, and refinement. An experienced interactive agency can do more than improve the cost per click for your Paid Search campaign. Agency managed PPC integrates with your overall marketing strategy and aligns with your brand message.

Download our White Paper on Agency Managed Pay-Per-Click Advertising to learn how an interactive agency with the experience and expertise in Pay-Per-Click Management can enhance your marketing strategy.

Comprehensive Interactive Marketing Strategy
LeapFrog Interactive has the experience and expertise to help you develop a comprehensive interactive marketing strategy for your brand. Our services include interactive design, search marketing (paid and organic), permission email marketing, social media marketing, online contest and sweepstakes management, online display advertising, online public relations, and more. Contact us to explore how we can execute and extend your online brand.