Vanity Fair napkins brand ambassador Phoebe Fontaine found Atlanta’s Hippest Hostess, with a little help from permission marketing and LeapFrog Interactive .Georgia Pacific’s Vanity Fair napkins have a great brand ambassador in Phoebe Fontaine, entertaining guru and hip hostess.
When Vanity Fair rolled out a hot new sweepstakes looking for Atlanta’s Hippest Hostess, they called on LeapFrog Interactive to design and deploy a permission marketing campaign.
LeapFrog created an HTML e-mail featuring Phoebe Fontaine, encouraging users to enter the competition and win a dinner party for 10 with help from a top chef and designer, as well as a weekend getaway to Disney’s Food and Wine Festival.
Users were to submit photos and a completed entry form showing off their chic, stylish and easy party ideas that included use of Vanity Fair napkins. The contest created tremendous excitement around the Vanity Fair brand.