Getting Intimate with Customers. In just a little over 30 days, LeapFrog Interactive created an entire new media e-greeting and mini-site campaign to launch Tommy’s Spring Intimate Collection. The campaign included tommy.com website promotions, online news releases, permission marketing, e-greetings, mini-site with “fashion show”, product interaction with mix & match functionality, store locator and more.

A 45-second ‘fashion show’ to the mini-site provides Tommy’s consumers with a visually appealing and fun introduction to the new spring line of intimates. It’s a runway show online! Because the apparel is meant to be intermixed, it also demonstrates to the consumer what they can create on their own.

To help spread the word, we created e-newsletters that featured the new intimate apparel line and directed users to the fashion show and Mix & Match mini-site. The e-newsletters were sent to 600,000 recipients, all of which had expressed interest in receiving new product features from Tommy Hilfiger. This helped create buzz around the new intimate products and drive consumers to purchase in their local area.