Glenmorangie Single Highland Malt Scotch Whiskey attracts an affluent audience with discerning taste while retaining its rugged, Scottish Highland attitude. LeapFrog Interactive was chosen to develop an interactive campaign to expand the brand’s consumer database.

LeapFrog Interactive developed an integrated program that included an online postcard system, permission marketing e-mailings, a golf extravaganza to Scotland, website tools, and an online sweepstakes promotion.

With over 100,000,000 impressions targeted at a tight demographic, awareness, presence, and national exposure were both introduced and established.

The consumer database was expanded by over 500% as a result of the application of an effective interactive promotion that tied to a real-world sweepstakes, ongoing communication, and a brand message that was unaltered and unfiltered with each execution.

Glenmorangie remains a premium product with a tight target market. Today, they simply own more of it!