General Tobacco chose LeapFrog Interactive to manage modifications to their Web properties. One key goal for General Tobacco was to make their primary Web site more usable and search friendly by decreasing page load times and increasing the amount of searchable content on the site.

LeapFrog helped General Tobacco stay on track with their organizations online goals during periods of transition for the company, including office relocation and organizational restructuring.

By recoding pages of the corporate Website for General Tobacco, LeapFrog was able to make the site friendlier to both users and search engines. We were also able to increase the efficiency of ongoing site maintenance, allowing General Tobacco to accomplish more within their Interactive Marketing budget.