Central Bank was a company on the grow, expanding their business through increased customer accounts and the acquisition of smaller local banks and financial services companies. When they decided to redesign their web properties, they needed an interactive agency with experience pulling diverse brands into a unified, coherent look and feel. LeapFrog Interactive created a new design that was friendly, clean and contemporary, visually conveying Central Bank’s brand promise of “the personal attention, convenience and help you expect from a community bank combined with an impressive range of products and services to help you achieve your goals.”

After the redesign projects were complete, it was time to dive “under the hood” and make some functionality upgrades, including integrating the new design seamlessly and securely into Central Bank’s online banking solution. Finally, Central Bank needed a Content Management System that would allow their marketing team to keep their new site’s content fresh and up-to-date. LeapFrog Interactive implemented the LeapFrog Editing and Publishing (L.E.A.P.) Framework, giving Central Bank unprecedented power to control their brand message online.